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And I am only interested in building cool stuff, because frankly…life is short…and I don’t want to waste mine on projects that don’t grab and keep my attention. Besides, projects that don’t grab and keep the attention of your customers…aren’t worth the powder to blow them to hell anyway, right? Might as well call it like it is!
You see, typical creative theory suggests, that most of what we see today in terms of design…is plagiarized material from the past, regurgitated over and over again and made to “act like” new. But it’s not new….and that’s a problem for me. In my mind, really great creativity is so much more than knowing how to open up Photoshop or Illustrator…and layering graphics for print and web, or coding a rigid software framework that’s sole function is simply to, “get the job done”..(although having those skills is a minimum requirement!).
To me, it’s just more enjoyable to pursue innovation and fail, than to spend
too much time playing the same old games. It’s the “Never The Same Hat Twice”
thing in real life.
I guess I’ve come to that place in my life, where my purpose and the reason for
living, guides my every move. I’m 45 years old, been married nearly 20 years to my
remarkably tolerant wife Janet, I have three amazing children
whom I adore & love immensely, and a passionate growing faith in
a true friend named Jesus (although I do cuss when necessary).
Life is Good!
In the late nineties, I had the opportunity to start a medical
equipment supply business. Over a period of four years, that business
exploded, and became the 10th “Most Progressive & Highest Selling”
DME firm in America, producing more than $5,000,000.00 in sales (the
fastest ever for any company in that amount of time – HME News
Magazine , 2004).
Shortly after that, myself and a couple friends started a “Certified
Organic Grass-Fed” beef business, and started marketing our $60
per pound filet mignon to connoisseurs on the east and west coasts.
That was, until the only “USDA Certified Organic” processor in the
Midwest (the people who packaged our product) destroyed $70,000
worth of our beef, then filed for bankruptcy.
It was at that time, a decision was made to exit the volatility of that
market, and pursue other ventures. Not the least of which…became
my alter-ego & AKA: SwitcHHat!
My personal theory about business goes like this: We ALL need
as much peripheral support as we can get to succeed in business,
because NOBODY is self-made! Every single one of us relies on others, whether that be for product development, shipping logistics, accounting strategies, graphic design or design in general, and about a million other CRITICAL tasks that allows us all to get where we want to go.
I recognize these vital facts, and I embrace them with a deep seeded sincerity. I also have a strong passion to help you achieve your goals, and can bring to the table…a set of technical and creatively inspired “mission-critical” competencies that have taken decades to perfect.
I would love help you!
Craig Workman | Software Architect | Creative Developer